About

Research, strategy, and human systems.

I am a transformative leader with 8+ years of experience steering digital product strategy at Fortune 25 scale. Bridging the gap between human behavior and business outcomes, I leverage an advanced degree in Industrial-Organizational Psychology to translate mixed-methods research and behavioral analytics into over $5M+ in annual product roadmap funding.

Portrait of Jasmin Crentsil

My passion lies in operational excellence and professional development. I am recognized for scaling research maturity across 100+ person cross-functional teams using frameworks I designed, such as the Narrative Lab. My published research and thought leadership on team dynamics and strategy have been featured in Forbes.

Beyond the work

Outside of leading corporate digital transformations, I channel my deep curiosity about human systems into writing and travel—constantly exploring new perspectives to bring back to my strategic work.

Jasmin Crentsil at the Golden Gate Bridge